Citi Off Campus Recruitment has announced a job notification for the post of Business Analytics Analyst for the Bengaluru, Karnataka, India locations. Both Bachelor’s and Master’s degree candidates can apply for off campus placements with Citi . Interested and eligible candidates are encouraged to apply before the specified deadline. The detailed eligibility criteria, application process, and registration information are provided below.

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Citi Off Campus drive 2023:

Company Name Citi 
Post Name Business Analytics Analyst
Salary up to ₹10 LPA* (Glassdoor)
Experience Fresher/Experienced
Job Location Bengaluru
Batch 2024 and below 

Job Responsibilities:

  • Leads analytics to deepen customer engagement for Retail Bank business through cross-sell and upsell relevant products.
  • Design and implementation of DOEs for in-depth understanding of customer sensitivities to new offer and outreach channels. Drive the philosophy of right product at right time for our customers.
  • Provides actionable overall market and customer insights to address key strategic questions for Retail Bank products and understands the campaign management domain | KPIs | ROI | Channels.
  • Identify potential market and market trends to enable agility and drive strategic changes in “how we engage” with our customers.
  • Responsible for analyzing the performance of campaign, ad-hoc analytic requests, and providing recommendations for increasing campaign profitability.
  • Analyzes external and internal customer data using Hive, Python, Excel etc. to identify areas of opportunity across Retail bank customer lifecycle.
  • Evaluates customers’ online/offline behavior and provide insights and recommendations for further enhancements to the targeting strategy
  • Analyzes A/B and Multi-variate tests, communicate results and provide recommendations to improve campaign efficiency and drive budget optimization.
  • Responsible for performance forecasting of campaigns/products for the short-term and long term cohorts, backed up by data and business justifications.
  • Work closely with Marketing, Pricing and Decision Management teams to drive revenue and growth for Retail Bank products and influence decision based on data behavior.
  • Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.

Qualification required:

  • Bachelors/University degree or equivalent experience
  • Bachelor’s degree in a quantitative discipline or graduate degree
  • 0-2 years of work experience in marketing research, statistical or data analysis (or academic equivalent).

Preferred skill:

  • Good communication skills (both verbal and written) and ability to work with cross-functional partners and team members
  • Adept at managing and manipulating data using Python, Hive/SQL.

Selection Process: Citi Off Campus

  1. Application Screening
  2. Online Assessment
  3. Technical Interviews
  4. HR Interview
  5. Final Selection

About Citi :

Citi’s mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world’s toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities

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Candidates are advised to apply as soon as possible before the application link expires.

How to Apply for Citi Off Campus 2023?

To apply for this Off Campus Drive, interested candidates must follow the procedure outlined below:

  1. Click on the “Apply here” button provided below. You will be redirected to the official career page.
  2. Click on “Apply”.
  3. If you have not registered before, create an account.
  4. After registration, log in and fill in the application form with all the necessary details.
  5. Submit all relevant documents, if requested (e.g. resume, mark sheet, ID proof).
  6. Verify that all the details entered are correct.
  7. Submit the application form after verification.

If you face any issues while applying. Do let us know in the comment section.



What is the role of a Business Analytics Analyst at Citi?

The role involves gathering operational data, analyzing data patterns and trends, providing insights for decision-making, recommending actions for business opportunities, and translating data into behavioral insights.

What is the salary range for Business Analytics Analyst position at Citi?

The approximate salary can go up to ₹10 LPA for Business Analytics Analyst position at Citi/

What are the qualifications required for the position?

A bachelor's degree is required to apply for this role.

What are the preferred skills for a Business Analytics Analyst at Citi?

Preferred skills include 0-2 years of relevant experience, good communication skills (verbal and written), and the ability to work with cross-functional partners and team members.

What is the selection process for the Citi Off Campus program?

The selection process includes application screening, an online assessment, technical interviews, an HR interview, and final selection.

What are the key responsibilities of a Business Analytics Analyst at Citi?

The responsibilities include gathering operational data, identifying data patterns and trends, providing insights for decision making, recommending actions for future developments, and continuously improving processes and strategies.