Gartner Off Campus Drive | Hiring Marketing Specialist

Gartner Off Campus 2025:

Gartner Career 2025 Responsibilities:

• Responsible for the management of all paid search campaigns Keyword research, Developing ad copy, Engine selection & budget allocation, Landing page creation & optimization, CPC and bid management, Overall account strategy, Leverage web analytics data to understand conversions and ROI, while improving campaigns, Campaign performance reporting

• Work with key stakeholders (Corporate Marketing, Conference Marketing and Communications) in planning and setup of all paid campaigns.

• Create and deliver campaign plans/presentations and share with stakeholders to measure the campaign performance and conducting market research to find answers about consumer requirements, habits and trends

• Understand different business offerings, audience & optimize the campaign accordingly to achieve business goals and review new technologies and keep the company at the forefront of developments in digital marketing.

• Monitor advertising budget and increase ROI, conversion performance through recommendations of new strategies & ideas. Plan and execute initiatives to reach the target audience through appropriate channels (LinkedIn, FB, Twitter, Google Search, Google Display, Bing)

• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs & also fulfill company’s goals for traffic growth, user engagement, and lead generation via search/social media marketing.

• Liaise with Marketing Analytics team to track, analyze, and report digital content performance as well as user behaviors to inform ongoing content and channel prioritization and assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

• Develop dedicated web landing pages for all paid campaigns.

• Grow and optimize our keywords portfolio through testing (A/​B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.​

• Maintain up-to-date knowledge of best practices, strategies and latest developments in paid search and contribute to the knowledge base of other marketing team members as well as sharing results with key stakeholders and executives. 

• Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion

• Stay current with new advances in online marketing, competitive landscape, and keyword research and evaluating the latest paid media tools.

• Optimizing copy and landing pages for search engine optimization and perform ongoing keyword research including discovery and expansion of keyword opportunities

• Researching and implementing content recommendations for organic SEO success.

Gartner off campus Eligibility Criteria:

• A bachelor’s degree is required, Masters or advanced degree a plus

• 2-3 years of digital marketing experience, with a significant part of that being hands-on experience with campaigns on search, display, social-media and email. A strong grasp of the nuances of each channel

Preferred skill:

• Hands-on knowledge and proven track record of delivering qualified traffic from both an acquisition and conversion standpoint. ​

• “Best Practices” knowledge of Search Engine Marketing tactics and guidelines preferred.

• Must have experience with Cost per Click advertising networks which include, Google Ads, Microsoft Advertising, bidding strategies, conversion set up and tracking.

• Should be master of search ads and more advanced techniques like search-based retargeting, ad extensions, etc.

• Working knowledge on Data Management Platforms will be a plus with an understanding of HTML

• Thorough understanding of marketing elements (Digital Marketing such as SEO/Social media/Google search, Display, YouTube, Bing, LinkedIn, Facebook etc.) and market research methods

• Excellent analytical, communication and presentation skills and ability to work well in a fast-paced, collaborative environment

• Ability to select keywords, write compelling ad copy and optimize campaigns to meet established ROI goals and conversion metrics.

• Experience operating A/B testing on Ad copy & landing pages.

• Ability to analyze data through web analytics and possess strong knowledge of Google Analytics will be preferred.

Click here for HR Interview Questions and Answers

Gartner Recruitment Selection Process:

The selection process is a structured series of stages designed to identify and hire the most suitable candidates for various roles within the company. Here is an overview of the typical selection process:

1. Online Application: The process begins with candidates submitting their applications through the official careers website
2. Resume Screening: The Company’s recruitment team reviews the applications and resumes to assess whether candidates meet the basic qualifications and requirements for the position.
3. Online Assessments: Depending on the role, candidates may be required to complete online assessments or tests to evaluate their technical skills, knowledge, and problem-solving abilities.
4. Technical Interviews: For technical positions, candidates typically participate in one or more technical interviews.
5. Offer: Candidates who successfully complete all interview stages and reference checks will receive a formal job offer.
6. Background Check: Candidates who accept the offer may undergo a background check as part of the final hiring process.
7. Onboarding: After accepting the offer and completing all pre-employment checks, candidates will participate in the onboarding process. This includes orientation, training, and integration into the team.

Please note that the specific details of the selection process may vary based on the role, location, and the hiring team’s preferences. It’s essential for candidates to carefully review the job description and follow any instructions provided during the application process. Preparation for technical interviews and assessments is crucial to excel in the selection process.

Why Join Gartner?

• Work-life balance: Competitive pay, comprehensive benefits, and flexible work schedules
• Professional development: Job training, conferences, and opportunities for career advancement
• Financial and retirement: 401(k) and performance bonuses
• Child care and parental leave: Adoption assistance
• Office perks: Company-sponsored outings
• Health insurance and wellness: Dental insurance
• Vacation and time off: Paid volunteer time